Diablevert

Irony Has Gone Too Far

Has anyone seen the new McDonald's uniforms? I assume they're probably in the States if they're here. They consist of black t-shirts with yellow catchphases printed on them, left-aligned. The slogans I've seen are these: "Do you want fries with that?" and "My boss is a clown."

They make me wish irony had died after 9-11. I am considering writing a letter:

Dear McDonald's,

Here's the thing about your new uniforms. You are multi-bliion dollar multinational corporation. You are The Man. Sadly, I think it necessary to be quite clear: When I say that you are The Man I do not mean "You da man!" I mean that you are the The Man. And we are the People. It is our job to not let you get us down.

Printing ironic slogans highlighting the cultural stigma of working for you on your employee's mandatory uniforms --- as if the manifest indignity of grinding your hump for minimun wage slinging grease in a clip joint were a jolly joke shared between yourselves --- is a cruelty which even Orwell could not imagine. (In part because he entirely lacked a sense of humor, but that's another letter.)

Sincerely,

The 6.1 Billion Served.